Search Engine Marketing Top10, a subsidiary of Tapnet Solutions, authors web site submission, optimization and marketing blog to provide powerful optimization and marketing tips. Website promotion begins with proper keyword analysis, web content review, web site optimization and Search Engine Submission.
Search Engine Marketing, also called Search Engine Submission or site optimization is the process of moving a website from current search engine results positioning closer to first position of search engine results.
Submitting websites for indexing is a requirement. Before you put a car on the highway it needs fuel. Search Engine Marketing or optimization is the fuel that websites need prior. When a website is ready, the fluid levels are topped up, Search Engine Submission can begin.
Search Engine Submission is the process of listing websites in search engine is critical part of online marketing.
In order to understand Search Engine Submission, marketing and optimization it is important to understand the process of how a website is indexed.
Getting a website listed into a search engine index requires a web crawler to visit, one method is Search Engine Submission.
The internet is a very large place. In order for any major search engine to provide good quality relevant search engine results it must sift through millions of URLs called web crawling.
After a crawler or search engine robot reviews a site, content is indexed into databases, but not instantly. The process from start to finish does take time. There is no pattern, it is when the process finishes. The fewer URLs to crawl and index, the faster the process. When there is more site content changes, then it just takes longer for the crawlers and search engine to finish re-indexing.
Search Engine results are displayed from indexed databases. Recent changes to a web site, may not immediately improve search engine positioning. It has to go through the crawling process again and then get re-ranked.
Looking at website traffic statistics, illustrate when search engine crawlers have recently crawled a website. Using website traffic statistics to determine a possible pattern when crawlers may visit again would require recording the date when the crawler vists. There is theories that crawlers visit with a patterned frequency. Some say every 30 days, these are approximations.
Web crawlers visit when they get a link into the crawling database that points to the same URL again. Often called back links. Back links serve several purposes, assisting crawlers is one of them. Although one cannot predict when a crawler visits, having many back links improve the frequency allowing for recent changes to get re-indexed.
When a site is crawled, if the URL is already indexed, it compares the contents. If nothing has changed it will not re-index. If the content is different, the URL gets added to the re-indexing list. Then it goes through the re-indexing process.
The function of the crawler is not to index the URL list, it makes a list to locate existing modified and new URLs. If new, content is indexed, and if already exists compares for changes. If different, adds it to the re-index list.
Search Engine Submission is one method of getting a URL added to the indexing list. However, it has become recent theory that Search Engine Submission method places URLs submitted through automated submission process in a lower priority for re-indexing. The theory has yet to be proven, regardless, it can help. In order to understand Search Engine Submission, it is important to know the indexing process.
Indexing database stores the URLs that need to be indexed. URLs listed have already been identified as being new or changed. Re-indexing lists represents updated content for the search engine results. Of course it is priority for search engine to have updated content to potentially improve relevancy.
Re-indexing URLs is not always necessary since the index contains parts of the content in the index, but not its entirety. For example, each record in the index might record the URL, title, a longer description and relevant keywords about the content. SERP descriptions used to be pulled completely from meta-tags. Since not everyone used meta-tags, or even abused them, it became necessary for the indexing process to be change and improved. If content does not change, it might not be necessary for it to be re-indexed. It may get re-indexed, but may not effect search engine results or rank. Other components or content might be updated and although it gets re-indexed, the content in the index might not change. It is necessary when making content changes to consider optimization techniques to impact ranking.
During optimization these factors must all be considered based on the end goal of search engine optimization. For example, keywords change, then it would become necessary to update the important components so it is reflected in the search engine index to impact the search engine results and ranking.
After content is indexed, the process is complete. The next step is to begin the process of GOogle PR or Page Rank improvement.
Improving rank, also has several other names like, Alexa Rating, Google PR, all really means one task. Content optimization. The process of content optimization is to organize the page to be most effective on keywords or even a group of keywords. Ultimately will determine keyword relevancy.
Keyword relevancy means to write an article about a specific topic that is useful and informative to the viewer. The more useful and informative, the higher the relevancy. Search engine perform ranking measurements to determine which content is most relevant for keywords. For a search engine to display higher ranking URLs based on keyword relevancy will improve the reputation of the search engine content. Improved content means repeat visitors to the search engine.
Search engine are not able to decipher content as well as humans. Search engine must rely on methods that simulate a human interpretation of web content and keyword relevancy. For example, a search engine will measure their indexed database when it is displayed. One way to measure ranking is by using visitor click analysis data to determine based on SERPs (SERPs) which links receive more clicks when they are displayed together. Visitor behavior gives search engine a human interpreted relevancy poll measuring one web URL against another. With the TOP 10 SERPs, one URL description might be more appealing than the rest and receives the click based on the keyword generated search engine result. Visitor behavior information is useful for search engines to help with ranking. Visitor behavior information helps URLs get ranked and improve search engine results over time. Ranking moves the most relevant content to the top of the SERPs. Each time a visitor searches and clicks, technically it provides information to help improve the searh results for the next visitor on that keyword or phrase. There are many methods that can be utilized to rank URLs during the entire process of crawling to search engine results. In order to not skew results, the algorithms help hide exactly the display of search engine results. A logical approach due to the nature of the beast.
Website visitor reports can reveal important optimization secrets. Website traffic is key to optimizing. Just like search engines use search engine results data to analyze ranking, a website author must review website visitor data to help improve rank. There are many methods, but it would be most appropriate to study current top 10 search results of competing keywords. Most relevant content for a keyword on a search engine search result is on TOP 10, reveals certain information. Based on rank, it would indicate that for one reason or another past visitors have cast their vote and created the current top 10. Just like any other marketing method, it is important to study reaction from people and to present information which will capture the same result or improved results. By improving or presenting information in a fashion that will better atract a visitor to click is essentially improving page rank. Afterall, a search engine would prefer to present content that will be clicked.
Until next time... keep searching.
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