Top Ten Search Engine Marketing Placement

What Does it Mean?

Top Ten Search Engine Marketing Placement means that your website will be listed as one of the top 10 sites that most closely matches the search request made by the user. Each search platform will use its own particular searching criteria to compile their top 10 list of websites.

Why Have a Top Ten Placement?
People will not generally look past the first 10 sites listed on a search engine;
therefore, a Top Ten Placement will increase the number of potential customers that visit your site. Users want results as quickly as possible and if your site is not in the top ten there is a good chance they will never find it. A Top Ten Placement will increase the visibility of your site, ensuring more hits.

Search Platforms Differences
Each search platform utilizes unique search criteria to determine the top 10 sites. For example: AltaVista (a search engine) uses crawlers (robot programs) that continually scour the Internet for information on your topic. While Google (another engine) uses a system based on software called Page Rank which looks at the number of links to a particular website, while Directhit measures the number of times a web page is visited. Each platform will return a search with a completely different list of top ten sites. No two search platforms are the same. Having a Top Ten Placement on one site does not mean it will show up on all of them. Because of the different methods of ranking sites it is near impossible to have a Top Ten Placement on numerous search platforms at any one given time. It is a better idea to tailor your site to meet search criteria for a small number of search platforms.

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