How to Double Your PPC Ad Profits With an Autoresponder

The question as to how to increase your profits from a simple PPC ad has had many people baffled for some time. Writing an ad and posting it on a search network is only half of what is needed to optimize the return on your ad.

The simplest method of dramatically increasing the revenues generated by your landing page is mostly overlooked. It is important to understand that people who have clicked on your tiny advertisement have definitely been attracted to what you had to offer. A simple set of text boxes requesting their name and email addresses is what is required to get to the next step. At this point, you want more, and they want more.

Putting a squeeze box on your landing page and collecting their contact information can bring you future revenue. Whatever you have offered this time means they may be interested in similar offers down the road. Once you have a taker of your product, you then set out to find or create similar products to promote because they are already hungry for what you have.

But, the only way you can do this is by staying in touch with your customers. And by staying in touch, I mean connecting with them periodically, warming them up, giving more valuable information. All this can be done automatically through an autoresponder.

Autoresponders used by Internet marketers follow a set of steps that are sequentially triggered. The names and email addresses you collected from your squeeze page are stored and then pre-written emails get sent out to them in stages.

Each email is sent out on a time basis. When they initially give you their contact information to receive the free report you are giving away, they automatically get an email asking to confirm their subscription. Next email would be a thank you and the download link to your report. From there you send out an email every few days or so, giving them more information about your product. After about the fifth email you can promote a product to them. This process can be repeated time and time again as you promote new products and your list builds bigger and bigger.

Autoresponders are proven winners at Internet marketing, the success you have, will depend on your content. What to include and how to convey the meaning across is one of the most important things that decide the level of effectiveness of the responder program. Drafting a good mail can be quite time-consuming, but you only have to do it once and it is there for everyone to receive automatically.

Statistics claim that people tend to read at least one out of five mails sent to them from a single contact.

That is why it is important to have a squeeze box on the landing page that is attached to your PPC ad. These people are not all one time buyers through your ad. They can be ongoing customers. This follow-up can double the income you have already with your PPC ad.

In fact, the follow-up can increase your sales up to 500%! Learn the secrets of integrating an autoresponder in your PPC campaigns by getting The PPC Profit Formula - it's a free eBook that details everything step by step. You'll learn how to set up the campaign, how to integrate the squeeze page and autoresponder, and what to say in the followup emails. Hop over to The PPC Profit Formula now.

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