Search Engine Marketing

Getting into top 10 on SERP for the major search engines.
Search Engine Marketing

I have been wanting to write for a few days now, but for some reason I have been having a mental block because I have so many ideas in my thoughts that I don't want to scramble them all into 1 article.

I want to talk today abou search engine marketing (visit us at www.tapnet.com) We have been working diligently at updating our website to offer the services that we have been working so hard to become experts at.

We have read many articles and done much research on search engine marketing. The most annoying part is that we have found some contradicting theories around search engine marketing. For example, for a long time now, we have found from many different internet articles that placing high on the SERP for Google required activities surrounding page optimization.

So, today I want to lay out how we see the internet search engines and how search engine marketing should be viewed. In order to be able to do this, we have to see that there is a bridge between the human and the information found on web pages.

The objective the people the publish the web pages is to have more people visit them. The objective of the human is to find the information they are looking for. I think by now we know that using a computer is a requirement, but if we take that 1 step further, we will see that the only thing that has provided this electronic bridge to the information up to now is search engines. Since most people surf now to find information, I think other advertisement mediums are effect in driving traffic and the only 1 other method of driving web site traffic that I believe works strongly is word of mouth.

So if we ignore all methods of promoting web site traffic and hone in on search engine marketing, the little rectangular box we see on Google, Yahoo, MSN and the myriad of other search engines is the window into the vast amounts of information stored on the web pages throughout the internet.

The only way search engines can determine what the human is looking for is to use an index of words. Yes, there are banner ads and other forms of ads, but it all translates back to the only way the information on the web pages can be displayed and being relevant if there is a key word index associated with the information provided.

I think the search engines are getting more and more sophisticated in being able to determine if the information on the web pages is relevant to the key words associated and I think they invest a great deal of time and energy to automate this and re-valuate the contents on the page against the keywords if either of it changes.

So.... I said all that to say this. Since this part is the most logical and most simple, now that everyone has a web page for themselves and their dog, any time you have a keyword search on a search engine returns millions and millions of pages. How do you get to place near the top based on these searches based on the keywords?

Well, obviously this is and will be the most proprietary information and strongest kept secrets of the search engines. So here's a few points.
1. We know that the SERP displays information in some form or another and it is not random otherwise every time you hit the search button on the same keyword the top 10 would shuffle at least a few times.
2. It is very obvious that the top 10 are all websites that are now more than ever relevant to the keyword you are searching. Of course if the keyword has different meanings you may or many not get the same results.
3. The more keywords you input the fewer search results.

Everyone that has a web page would love their page to come up first on a search result but we know that if a specific keyword has millions of results that at some point you will not be on Top 10 or even Top 1 million.

We do know however, that since it isn't either same search that is in top 10 all the time that some things must change. Well, what could change? The content of the page? How the search engine sees or ranks your page? How often your site gets clicked?

Remember the search engine has 2 objectives. To get you to click on something and then to get you to come back in the future and click on something else and then repeat this process. It is this objective that they must ensure 2 things. 1, the information you are looking for is relevant to what you are looking for so you have a pleasant search experience and find what you need and then hopefully click on something that generates revenue for them.