Human VS Computer

Getting a better score can happen in a couple of ways
Search Engine Marketing VS Web Site Traffic
by http://www.tapnet.biz

I want to dive further into search engine marketing because as we described in our previous article that the human interface into the vast amount of information on web pages is the search engine and the index they keep.

Well, it is quite obvious now that there are billions of pages out there and maybe not as many keywords. When you search a keyword on a search engine you will retrieve millions of search results and the more detailed or specific you are the fewer results the engine turns up.

So what angle does one focus on in showing up in the TOP 10 SERPs? I would have to say both, but a strategy to achieve this can be implemented nicely. The simple part of search engine optimisation is building the web pages. There is no science, rhyme or reason in building the web page anymore. There are a few key basic rules to follow, having good quality interesting content is one of those rules and I should also mention that the more relevant the content is to the keyword map on the page the more the search engine will like you.

Well, for the most part we are all ethical and honest so the keyword and content match up is not an issue. What becomes the next most difficult challenge is learning how the search engine displays the millions of search results from a keyword search.

So there's 2 angles here. Playing in the field with the millions and playing in the field with the hundreds. Playing in the field of the hundreds is an easier battle and should be tackled first. The best way to get started on something like that is to sign up for our basic SEO packages at http://www.tapnet.biz.

How do search engines build their search results with in hundreds of a second display or prepare you a list of millions of site links from their index and even sort them in a way that displays what they would call most relevant first?

Well, this has to be pre-calculated or they have some kind of super computer equipment that can compile this data over and over again each time someone punches in the same keyword. I think not. Each entry in the search engine index has to have a value. Prior to displaying you the search results that you requested, the search engine will build a temporary storage area and put your search results into that list based on index id value. Then you can freely page through that list until you close your page and the list is released.

So how do they compile that list? The engine that finds all the pages that have similar content based on your keyword comes from their pre-made index of every page on the internet. It would be the ONLY way they could return you their search results so quickly and still have time to sort them.

When a search engine crawler (bot) goes through your site it assigns it a score. Now we figure that the site is evaluated at this time and given that score and the more often it crawls your site is when you get an opportunity to change this score on the search engine index record. So you have to do 2 things. Find out when the engine has crawled your site, and it frequency and that will give you an indication of how much time you have to improve your website optimisation so that the next time it crawls the site, it will give you a better score.

Getting a better score can happen in a couple of ways.... To Be Continued.

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