Google SEO Website Optimizer
At first glance the impression I got about the Google Optimizer was it would optimize my web pages. Sadly mistaken. This tool is great though as it will allow you to run real live comparitve analysis to find the pages that convert better.
To run Google Website Optimizer, you will need to great a Google account and login to Google Adwords. Under Reporting there is a link to Website Optimizer. The process of using the Google Website Optimizer is by creating an experiment. However before an experiment can be implemented the pages must be created. This is where the tool creates a lot more work. In essence the concept is great. Implementation is another project in itself.
To successfully manage an experiment with Google Website Optimizer there are 2 important requirements. The pages that will be compared during the experiment and the traffic. Google does not supply the pages or the traffic, just the tools for the analysis, which is of course proprietary and not visible.
The pages used in the experiment need to be prepared professionally with all the SEO analysis done prior to and be well thought out before beginning. The volume of traffic will determine how quickly the experiment will complete. With little traffic and worst yet, no conversions, then the experiment will not provide any signifcant results. It is almost assumed that the website in question is already successful and this tool will allow the analysis to see which page is producing better. Well, with a very simple step this can be determined very easily without going through this entire process.
To run Google Website Optimizer, you will need to great a Google account and login to Google Adwords. Under Reporting there is a link to Website Optimizer. The process of using the Google Website Optimizer is by creating an experiment. However before an experiment can be implemented the pages must be created. This is where the tool creates a lot more work. In essence the concept is great. Implementation is another project in itself.
To successfully manage an experiment with Google Website Optimizer there are 2 important requirements. The pages that will be compared during the experiment and the traffic. Google does not supply the pages or the traffic, just the tools for the analysis, which is of course proprietary and not visible.
The pages used in the experiment need to be prepared professionally with all the SEO analysis done prior to and be well thought out before beginning. The volume of traffic will determine how quickly the experiment will complete. With little traffic and worst yet, no conversions, then the experiment will not provide any signifcant results. It is almost assumed that the website in question is already successful and this tool will allow the analysis to see which page is producing better. Well, with a very simple step this can be determined very easily without going through this entire process.
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